Don’t Overlook Social Media Marketing if You Want to Succeed in Real Estate


There are nearly 2 Billion people in the world who have accounts on social media as well as 81% of Americans (  These statistics prove that it’s not just the younger generations relying on social media to engage with the world, it is everyone. People of all ages are active on social media platforms and use them to keep in touch with friends and family, find inspiration, and forge new relationships. Additionally, businesses of all sizes and types use social media to grow their market and communicate with clients. Therefore, whether you are a thriving real estate agent, or new to the field, social media marketing is a key to success that shouldn’t be overlooked.

Social Media Marketing Generates Referrals

Everyone knows that word of mouth always has been the best form of advertising.  Word of mouth advertising works by creating a good reputation among clients and depending on those clients to be a source of referrals.  This concept has not changed with technology, except for the fact that the majority of word of mouth referrals are now made through social media outlets. If you do not have the funds to start doing search engine optimization as I suggested on lawyer seo marketing you should really look into social media marketing.

Scrolling through your Facebook or Instagram feed, you will come across a number of pictures posted by friends featuring recent life events. People are eager to share milestones and accomplishments with their family, friends, and the rest of the world as soon as they happen.  Interestingly enough, one of the biggest milestones for an individual is the purchase of a first or a new home. Whether the purchase is a condo, townhome, cottage, or estate, a picture is sure to surface on social media.  These posts often feature a shout out to the buyer’s loved ones as well as the real estate agent who assisted in the purchasing process.

As the assisting real estate agent in the above scenario, you don’t want to miss an opportunity for potential clients to inquire about your business by not having a social media presence. If you have a social media presence when you are tagged in a post, it gives prospective clients the chance to see what you are all about, and become a follower of your business.

Not only do people post their life events on social media, they also post inquiries for referrals. People trust their friends more than they trust Google, so it is not uncommon to see posts seeking recommendations for a local product or service.  If you are a real estate agent who is engaged in social media, it makes it easy for your previous clients and friends to tag you as a referral in these posts.

Social Media Builds Relationships

In an increasingly technology-based world, consumers are craving relationships with brands more than ever.  Not only are they searching for unique products, but also unique experiences with everything they purchase and every business they interact with.  If consumers are craving a relationship with their lipstick and shaving cream companies, imagine how they must feel about their home purchases.

As an incredibly dynamic resource for marketing, social media can do so much more than any billboard or bench sign could ever do.  Social media can create a relationship. In using traditional marketing, a business owner typically is allowed one to two sentences to communicate a message regarding what their brand and services can offer potential clients.  Social media is much more dynamic.  Whether it is through pictures, live videos or text, an engaging story can be told through social media marketing.

As a real estate agent, the story you want to be telling is why your services are unique and how you can provide the best, most rewarding home buying experience for your clients.  Customers want to hear your personal story, know why you went into real estate, and experience your passion and knowledge through what you post on social media.

Sharing information whether it is personal or professional can often generate a conversation or questions from followers and potential clients.  Social media makes it easy to answer customers questions and create a dialogue by allowing users to comment and message each other directly.  Conversations on a social media network forge a personal and memorable relationship with clients that will benefit you and your business greatly.

Offering advice, information, or insights regarding your expertise to clients on a regular basis gives clients a chance to get to know you better. Once a client feels a personal connection to you, it increases the likelihood that they will choose you to help them purchase their home when the time comes.

Social Media Allows You to Create a Professional Network

Along with word of mouth advertising, real estate agents also rely heavily on relationships with other professionals to generate business and income.  For decades, agents have been attending chambers of commerce and networking events in order to meet other professionals and build reciprocal relationships. Enter social media, and the task of building relationships has suddenly become less cumbersome and you are able to work on it from the comfort of your own home or throughout your busy workday from your phone.

Social media creates the opportunity for realtors like you to engage easily with other professionals, share advice, and generate referrals.  By following other professionals’ social media feeds you can comment on their posts and engage with them, just like your potential clients engage with you. Engaging with other professionals on a regular basis means they are more likely to send referrals your direction.

As a real estate agent, to create a professional network, you will want to follow the pages of local bankers, mortgage brokers, and home builders.  Realtors have always sought these networks because they have the potential to be mutually beneficial.  However, through social media, there is potential to meet a larger, more diverse group of professionals to create mutual relationships with, making it the best choice for networking.

If you are a real estate agent who is looking to expand their business and experience the success through social media, all you have to do is get started. The first thing you will need to do is to create a social media strategy and make a commitment to implementing it.  If your schedule doesn’t allow the time to implement a solid strategy, hiring a company that specializes in real estate social media is a great way to invest in your business.

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