When we started working with Empire Ink, they wanted to get more phone calls and ultimately more people through their doors by improving their organic google rankings. They were stuck on the bottom of the second page for a lot of keywords their customers were searching on google and needed a solution.
Empire Ink is a tattoo shop chain with four locations in South Florida. They are now on the verge to open their fifth location and expand out of state.
With the help of our Miami’s based SEO Consultant team at Chris Mangunza Digital Marketing. We were able to increase the number of incoming customers phone call they received by 269% in less than 60 days.
What is Local SEO?
SEO stands for Search Engine Optimization. Local SEO is the process of optimizing websites and google business listings.
As you may already know, people are looking for your products and services on Google on a daily basis.
If you are not on top of the results for queries related to your industry, you are missing on a ton of new businesses. More than 60% of Google users don’t look further than the top 3 results of a search query.
Chris Mangunza Digital Marketing Local SEO Strategy
On the early stage of an SEO Campaign, it is crucial to do an excellent job with keyword research as it is the foundation on which you are going to build your strategy.
During our SEO keywords analysis in which we take a deep look into which keywords a website is ranking for, we quickly realized that Empire Ink’s website was stuck on the second and third page for a lot of high buying intent keywords.
Moreover, they were focusing on a lot of keywords that were not giving them the results they were hoping for as it was keywords with low buying intent.
So how did we help Empire Ink get more customers?
First, we started with on-page SEO which is the part of search engine optimization focusing directly on the website.
We started by improving the user experience of the website as well as the internal linking strategy.
Second, we moved on to off-page SEO which is the part of search engine optimization focusing on everything happening outside of your website and influencing its reputation in the eye of Google.
As links pointing to a website is still the number one factor Google looks at to rank websites, we implemented a link building strategy.